Hong Kong-based Swire Hotels will make its entrée into the U.S. with the opening of EAST, Miami at Brickell City Centre.

The hotel, which will sit within Swire Properties Inc.’s $1.5 billion mixed-use Brickell City Centre development, will open its doors to guests in 2015.

While Swire Hotels and Miami-based Swire Properties Inc. are both divisions of Hong Kong’s Swire Properties Ltd., the connection did not prevent a competition for the opportunity to flag the one hotel that will grace the 5.4 million-square-foot Brickell City Centre. No less than 10 upscale hotel brands vied for the honor, but Swire Hotels’ new EAST brand won out. It’s wasn’t just the allure of the mixed-use project, it was Miami itself that served as a magnet for hotel owners.

EAST, Miami will feature 263 luxury guestrooms, as well as the EAST Residences, 89 serviced apartments that will cater to long-term stay visitors. Designed by the architectural firm of Arquitectonica, the 41-story lodging destination will offer the largest average room size among hotels in Miami. And there’s certainly a market for both the guestrooms and the serviced apartments. Click Here for Full Article

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